Complete Marine and Boat Dealership Software

Grow your business with a dealer management system made by marine dealers, for marine dealers.

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marine and boat dms

30+ years of industry experience

2500+ dealers

96% of dealers have never switched from Ideal

Automate Your Marine Dealership Operations

Marine equipment dealerships are busy places. Ideal helps you control the chaos.

Manage the impact of supply chain disruptions

  • Buy parts for less by sourcing them from other dealers in your area
  • Find used and hard-to-find parts
  • Move aging stock by making it available to other dealers in your area
Learn more about Parts Locator

Meet parts revenue profit margins

  • Stay up to date on manufacturer price list updates
  • Automate the price list update process
Learn more about our Manufacturer Price Lists

Protect your business against cyberattacks

  • Shield your data within a highly secure environment that is maintained by network security experts
  • Greatly reduce the time and money it takes to maintain your business software and hardware
Learn more about Ideal Cloud

Stop phone tag at your dealership once and for all

  • Communicate with customers using text messaging
  • Send targeted promotions with higher return
  • Offer text-to-pay convenience
Learn more about TargetCRM

See a Demo

Take our online product tour to see first-hand how Ideal can help you run your dealership more efficiently.

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Get a Quote

Find out which payment option fits your budget best: Traditional Purchase or Financing.

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How can dealers succeed in 2023? We need your help!


This fall we will be releasing our 2023 Outdoor Power Equipment Industry Trends Report. The report will share industry data, insights from experts in the industry, and tips for how dealers can be successful in the year ahead. We want to include insights from dealers like you!


Please take this short 3-minute survey on the biggest trends you're seeing in the OPE Industry.