Dealer Management Software
Designed by Marine Dealers

Through 30 years of listening to feedback from marine, boat, and personal watercraft dealers like you, we’ve incorporated the industry’s best business practices to ensure that Ideal works like a Marine dealership operates on a day-to-day basis.

Why Ideal ?

(No registration required)

Automate Your Marine Dealership

Click the icons to see the most comprehensive set of tools for every department in your dealership:

Mobile App

Give your sales, service, and parts employees easy and instant access to pertinent areas of the software in orderto perform key daily tasks from anywhere in your dealership:

  • Expedite unit check-ins by using a mobile app for unit walk-ins and capture all customer feedback.
  • Enable technicians to clock in and out, add labor and comments, take pictures, and complete jobs.
  • Conduct year-end and cycle inventory counts.
  • Take pictures and instantly attach the images to specific work orders, units, and customers.
  • Access wholegoods inventory and pricing on-the-go.
  • Speed up the delivery process by taking credit card payments on a work order using a mobile device.
Download Mobile App Info Sheet

(No registration required)

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Inventory Control

  • Know what’s on your shelves at all times with real-time inventory tracking.
  • See up seasonal MIN and MAX ordering levels to stay lean with inventory and get automatic order recommendations.
  • Analyze profit margins to track profitability and see where you are making and losing money.
  • Track special orders to prevent orders from slipping through the cracks.
  • Streamline your parts ordering process with integrated purchase order management.
  • Easily set price levels and rules on your entire parts stock.
Download Inventory Info Sheet

(No registration required)

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Service

  • Boost shop profitability with easy-to-use Service Scheduler, Technician Time Clock, and service flat rates.
  • Stay organized by keeping complete work orders in one place that everyone in your dealership has access to.
  • Access detailed information about serviced equipment in seconds.
  • Delight your customers by sending text or email notifications when their unit is ready for pickup.
  • Track warranty claims to ensure you always collect money in a timely manner.
Download Service Info Sheet

(No registration required)

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Sales and Invoicing

  • Reduce transaction time and sell more with a robust Point of Sale software.
  • Provide personalized customer communication and upsell effectively by seeing all of a customer’s sales history on one screen.
  • Boost deal profitability by monitoring profit margins.
  • Easily handle larger deals and utilize menu-selling options to add more products to each deal with integrated Finance & Insurance.
  • Effectively manage multi-locations. 
Download Sales Info Sheet

(No registration required)

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Customer Management

  • Track all customer information in one place and on one screen.
  • Know your customers’ purchasing trends and market towards your most profitable segments.
  • Utilize mail merge tools for more effective customer communication and keep a record of communication history.
  • Send data-relevant emails that appeal most to specificcustomer segments.
Download Info Sheet

(No registration required)

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Accounting

  • Use Ideal’s fully-integrated Accounts Receivable, Accounts Payable, and General Ledger, or interface with QuickBooks or Peachtree.
  • Stay on top of all assets and liabilities by having all departmental transactions flow into your General Ledger.
  • Optimize cash flow by viewing profits and losses in your dealership and reallocating dollars where appropriate.
  • Get an overall view of your dealership performance by tracking each department’s profitability.
  • Accurately track financing information for all of the serialized items in your showroomwith Ideal’s robust floor plan management capabilities.
Download Accounting Info Sheet

(No registration required)

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Reports

  • See the big picture by accessing all data from one system.
  • Measure key metrics and track the performance of your dealership in real-time.
  • Run reports to see how sales impacts service, how service impacts finance, and everything in between.
  • Generate custom reports to accommodate your dealership’s operations.
Download Reports Info Sheet

(No registration required)

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Rental

  • Manage your rental inventory from a single or multi-location, and adjust your fleet on-the-fly based off customer demand.
  • Eliminate double-entry by creating quotes, booking reservations, and tracking returns from one, easy-to-use interface that fully integrates with Ideal.
  • Quickly and easily create quotes and convert them into reservations.
  • Get an at-a-glance overview of your rental operations, access lost opportunities, forecast future demand, and analyze unit performance.
Download Rental Info Sheet

(No registration required)

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Working with Marine Experts

We have developed close data-relationships with many industry experts, key manufacturers and suppliers. It’s through these data-relationships that we are able to incorporate many industry-specific best practices into our software development.

Ideal is also endorsed by Brunswick as a leading dealer management software vendor for its Marine dealer base. Brunswick Dealer Advantage members will now reap the benefits of a full dealer management system with exclusive incentives!

Learn more about Ideal's industry data-relationships
dealer adventure

Best Customer Service in the Marine Industry

"We want to grow in both territory and revenue. I think Ideal will help because it seems to me it's much more expandable and will grow with our business. When we have a request to Ideal to add functionality, they listen to us and follow through."


Bill Blackburn, Blackburn Marine Distributing – Friedens, PA 

Learn more about Ideal customer care

Ideal customers rank our support team an average of:

93%

in overall product knowledge

See how marine dealers grow their business with
the Ideal Dealer Management Software:

Working with Marine Experts

Having the right software is only part of your overall business success. That’s why Ideal has developed several mutually-beneficial partnerships with highly-regarded leaders in the Marine industry to provide you with the best products, service, and training needed to achieve maximum results.

Why Ideal ?

(No registration required)

dealer adventure
Brunswick Dealer Advantage

As a Brunswick Dealer Advantage member, you can benefit by implementing the Ideal system with exclusive BDA incentives:

  • Exclusive, Brunswick preferred dealer pricing
  • An advanced, affordable and easy to use system for as little as $85/month for 2 users
  • Up-front system license fee waived - save $1,495!
  • 20% off on additional user licenses and modules!
TCF
TCF Integration

Ideal and TCF have joined forces to help streamline financing on your floor planned products. With our integration, you can now automatically import make, models, and serial numbers for easier receiving of TCF financed products. Sales notifications will also be sent to TCF once a unit is sold which results in fewer floor checks.

Partner Integrations

At Ideal, we have long-standing relationships with key manufacturers and suppliers, and we are committed to enhancing the dealer to manufacturer connectivity to try and drive down costs and improve overall efficiency at your dealership.

We've been able add functionality to the Ideal system that lets you automate rebates and parts ordering with industry-leading OEMs and distributors.

Website shopping cart

Import shopping cart orders to Ideal and upload product information automatically to the website.

Parts Lookup Interfaces
Built-in Purchase Order Interfaces
Built-in Interfaces Associated with PSP
Automated Price Lists Updates

With Ideal, Marine dealers can automatically update price lists from the top manufacturers and suppliers to keep your pricing accurate and your inventory up-to-date.

These price lists allow you to update all your product numbers, prices, and descriptions in the Ideal software in just a few minutes!

Price List
Arco Marine ***AVAILABLE***Mercury
Arco Marine (Dist)Mercury (Canada)
B & G Race Supplier (Navico)Michigan Wheel Marine (Dist)
CC Marine (Canada)Michigan Wheel Marine ***AVAILABLE***
CDI Electronics (Dist)Moe's Marine Service
CDI Electronics ***AVAILABLE***Navico
Coast DistributionNGK (Marine)
CWB Board CompanyNGK (Marine) (Dist)
Diversified Marine (Available/Dealer Must Order)Norcold
Dometic (Marine-Air)Northwest Trailer Parts
Dometic SanitationPacer Wire
Donovan Marine, Inc.Parker HRO
Ellett Brothers (Marine)PCM-Pleasurecraft Marine Engine
Espar Heater SystemsPerkins Marine
E-ton (Crane Carrier Co)Pitman Creek Wholesale
Evinrude/Johnson (Can-Form OMC)Port Supply
Evinrude/Johnson (Form OMC)Sea Doo
EZ Loader Boat TrailersSea Doo (Canada)
Fisheries Supply (Available/Dealer Must Order)Sealand (Ardemco, Inc.)
FTZ Inc.Sealtech Corp
Furrion (Dist Pricing)Sealtech Corp (Dist)
Gallery MarineSeaStar Solutions
General Ecologu GroupSeaward Products
Glendinning Marine ProductsSierra Marine (Dealer)
Global AnglersSierra Marine (Distributor Price)
HamiltonJet (Boatswain's Locker)Simrad Yachting (Navico)
Honda Marine (US)Star brite (Marine)
HRO( Horizons Reverse Osmosis)Suzuki (Marine)
Hutchings Marine (Canada)Suzuki Marine (Canada) **Available**
Indel Webasto MarineSvendsen Boat Works
K & L SupplyTeleflex Marine (Distributor Price)
Kellogg Marine Supply (Div of LNS) (Available/Dealer Must Order)Thetford Marine
Kohler (Boatswain's Locker)Twin Disc. Inc.
L.A.Sleeve Co.Uline
L.A.Sleeve Co. (Dist)US Distributing
Lewis MarineVetus America
Lunasea Lighting (Dist Pricing)Vitrifrigo America, LLC
Mallory MarineVolvo Penta
Mallory Marine (Dist)Volvo Penta (Canada)
Marinco/MastervoltWesterbeke (TDC Equip)
Marine Eq & Supply (MESCO)Westerbeke Corp (Gallery Marine Srv)
Marine Products InternationalWhale-Seaward Inc.
Marine Systems, IncWiseco Performance Prod
Mastercraft Boat Co.Wiseco Performance Prod (Dist)
Mate USA LLCYamaha (also listed Under Powersports)
Maurice Sporting GoodsYanmar (Boatswain's Locker)
Medart Marine

What Marine Dealers Are Saying

We're more efficient with Ideal, so we can process things faster and we can get things back to the customer faster. Jake Starkel, S & S Sports – Ronan, MT
It's very dynamic and robust. We use it from the accounting to the purchasing. It's my Google. When I need to get an answer on the internet, I Google. When I need to figure out where I'm at with my business, I use Ideal. Dave Lanphear, Pacific Boatland – Vancouver, WA
Take the plunge! It does cost money to do, but it's money well invested in your company. Bill Blackburn, Blackburn Marine Distributing – Friedens, PA
Don't wait to upgrade your business software if it's not giving you the right data. You need a product in your business that creates data to show your business's roadmap and where you are headed. You need that direction to either take your business to another level, or perfect the present level. You can do that with Ideal and their team. Gwen Gunnells, Gunnells Marine – Greenwood, SC
When we started, the business was operating off an old system and using QuickBooks and Excel. So this has been amazingly wonderful to have everything in one spot. The general ledger is very user-friendly, the computer system is very user-friendly, and everything is set up well. You guys are constantly making changes to improve, which is very exciting. Our last software provider wasn't in a position to do updates and changes, so it's really great that you are on that all the time. Debi Lanphear, Pacific Boatland – Vancouver, WA
I was also able to get rid of one of my bookkeepers because of the Ideal's accounting system. It made our accounting so much more efficient that I was able to save on payroll. Jake Starkel, S & S Sports – Ronan, MT
We use the reports in Ideal for measuring efficiency. We couldn't figure anything out in Paulson and we needed something we could actually manage our business from. Dave Lanphear, Pacific Boatland – Vancouver, WA
The overall system works pretty good. They've done a lot of improvements to it, and they're listening to what the dealers say. Richard Peifer, Boomerang Marine & Powersports Inc. – Melrose, MN
Boomerang Marine & Powersports Inc.
The training we received from Ideal and our trainer, Troy, was excellent. There are always going to be some learning pains, but ours were very minimal with the support of Troy and the rest of the Ideal team. Gwen Gunnells, Gunnells Marine – Greenwood, SC
Because of the reporting features, I can make real-time decisions instead of having to wait for monthly or quarterly reports. I can see instantly what areas are making us money, and what areas we might want to consider dropping. Jake Starkel, S & S Sports – Ronan, MT
It's a very intuitive software. The ability to get into Ideal and look at sales history, current customer information, customer history is crucial. It's also very effective at managing the database that you put into it. In some software it's hard to use the information you put into the database. This is just very user-friendly. For me it's simple and easy to use. I can find what I need to know. Dave Lanphear, Pacific Boatland – Vancouver, WA

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