Complete Marine and Boat Dealership Software

Grow your business with a dealer management system made by marine dealers, for marine dealers.

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marine and boat dms

30+ years of industry experience

2500+ dealers

96% of dealers have never switched from Ideal

Automate Your Marine Dealership Operations

Marine equipment dealerships are busy places. Ideal helps you control the chaos.

Manage the impact of supply chain disruptions

  • Buy parts for less by sourcing them from other dealers in your area
  • Find used and hard-to-find parts
  • Move aging stock by making it available to other dealers in your area
Learn more about Parts Locator

Meet parts revenue profit margins

  • Stay up to date on manufacturer price list updates
  • Automate the price list update process
Learn more about our Manufacturer Price Lists

Protect your business against cyberattacks

  • Shield your data within a highly secure environment that is maintained by network security experts
  • Greatly reduce the time and money it takes to maintain your business software and hardware
Learn more about Ideal Cloud

Stop phone tag at your dealership once and for all

  • Communicate with customers using text messaging
  • Send targeted promotions with higher return
  • Offer text-to-pay convenience
Learn more about TargetCRM

See a Demo

Take our online product tour to see first-hand how Ideal can help you run your dealership more efficiently.

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Get a Quote

Find out which payment option fits your budget best: Traditional Purchase or Financing.

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