Ideal is a complete dealer management software system customized for small to mid-sized marine, boat, and personal watercraft dealers.

And now, as a product of Constellation Dealership Software, Ideal is endorsed by Brunswick as a leading dealer management software vendor for its Marine dealer base. Brunswick Dealer Advantage members will now reap the benefits of a full dealer management system with exclusive incentives!

Through 25 years of hard work and listening to feedback from marine dealers like you, we've been able to develop a revolutionary software program that has helped hundreds of marine, personal watercraft, and powersports dealers automate inventory control, manage their service and repair department more effectively, increase profits, and take control of their business.

You'll discover that Ideal has countless "industry specific" features that will save you a surprising amount of time and money in your marine/boat/personal watercraft business. For example, we work with numerous marine manufacturers and suppliers so you can quickly update all your prices and part numbers. We supply continual pricing updates for the software that download in just a few minutes! Some of the marine, boat, and personal watercraft manufacturers we work with include:




The Ideal for Windows software uses a new database, the latest Windows technology and includes hundreds of new features that allow you to maximize efficiency and boost profits higher than ever before.

Ideal's powerful software program is a fully equipped solution that includes complete point of sale invoicing, inventory control, accounting, price control, purchase order creation, reporting, marketing, and service & repair management capabilities. It will automate all aspects of your boating and marine dealership - giving you more control, higher profits, and free up more time to do the things you enjoy.

Just a few of Ideal for Window's Marine features include...

• Point of sale (POS) with detailed customer information including purchase history, items on order, additional contacts/addresses/phone numbers and customer specific pricing.
• Interface to PartSmart^TM, and Snap-On's PartsManager Pro - allowing you to look up part diagrams for Evinrude/Johnson, Mercury, Volvo Penta, Yamaha Marine and more.
• Automatic purchase order creation based on sales history and seasonal ordering levels.
• Snap-On eConnect interface which allows you to send purchase orders to your supplier via the Internet.
• Enhanced inventory control features that allow you to quickly and easily manage your entire inventory and reduce costs.
• Detailed shop management and work order features that allow you to track detailed information about each service and repair order so you can easily find delivery dates, special requests, tag number, completion date and much more.
• The most advanced price control features in the industry that allow you to consistently hold higher profit margins.
• Real-time business management reports that customize to your personal needs in order to better analyze your banking and financial information and the overall efficiency of your business.
• The ability to track detailed information about each serialized/wholegood item so you can quickly view where the item was purchased, warranty months, notes for each serial number, second engine number and serial number, mileage or meter, floor plan due date, and create customized product fields.
• The ability to view and track floor plan information so you can easily access the financing information on all of the serialized items you have in stock.
• Advanced Customer Relationship Management (CRM) features that increase sales and improve customer service.
• The ability to add dealer-installed options by creating Internal Work Orders.
• Optional accounting modules that save time and eliminate double entry for your book keeper because your accounts receivable, accounts payable and general ledger are built directly into the software.
• Multi-store features that allow you to track the daily activity and inventory of ALL stores from ONE location.
• A powerful new shopping cart interface that integrates with your Ideal system, saving you countless hours of time from having to enter website orders by hand.
• Customizable reports, short cuts, and user defined fields that enable you to tailor the software to your specific needs.
• And much more!