06 Dec
What is Cloud Computing and How Does it Benefit Your Dealership? [On-Demand Webinar]

There was a time when “cloud computing” was considered to be just another buzzword but it’s clearly a lot more than that today. Cloud is everywhere — organizations are either already on it or are in the process of migrating to it. Gartner forecasts rapid expansion of global cloud adoption with spending on cloud services reaching over $482 billion in 2022, up from $313 billion in 2020. Dealers are not […]

26 Nov
How to Increase Sales at Your Dealership with Text Messages [On-Demand Webinar]

Dealers are facing some mounting, unprecedented challenges: • One-time customers • Seasonal sales peaks and valleys • Overwhelming peak season • A limited supply of products But despite those challenges, dealers are still finding ways to increase sales and grow their business. They’re doing so by unblocking some of the biggest bottlenecks that dealers typically run into: communication with customers. How are they doing that? By incorporating text messaging into […]

12 Nov
OPE Dealer Market Data You Should Know For 2022 [On-Demand Webinar]

Over the last two years, we’ve seen unprecedented changes in how the dealership market is behaving. No doubt, a pandemic certainly shakes things up. But despite the challenges dealers have faced, the market is still going strong, even when comparing the data with the market in 2019. How is your dealership performing against industry benchmarks and what can you do to protect your dealership and ensure its growth? At our […]

09 Nov
How to Create Recurring Revenue in Every Dealership Department [On-Demand Webinar]

When we talk about creating recurring revenue, we typically think about selling services or promoting add-ons. But to turn your dealership into a recurring revenue-making machine, you need to think about revenue at the departmental level. How can you create and capitalize on recurring revenue streams at every step of a customer’s experience with your dealership? Make your dealership “sticky” The key to recurring revenue is something called “stickiness”. When […]

17 Sep
7 Tips for Managing Dealer Supply Chain Disruptions Using Technology

Since the pandemic slowed down supply chains, manufacturers and dealers alike have been in a bind. Supply chain disruptions don’t seem to be fixing themselves any time soon. According to a Cervus Equipment report, total inventory in March 2021 decreased by $70 million from March 2020. What’s more, in an Ideal survey of dealers across North America, 56% of respondents said they expect supply chain disruptions to be one of […]

02 Jun
Reputation Management: How to Get More Dealership Reviews to Stand Out Online
Ideal Dealership Reviews

Now, more than ever, it’s important for your dealership to stand out online. That’s why, in this first part of my Customer Experience series, I’m going to talk about standing out online—why it’s important and some levers you can pull. I’m also going to talk about ways that you can take advantage of some tools that are available out there, and many of them free, to stand out. Whether you […]

27 Apr
3 Ways to Use Text Message Marketing to Win Repeat Customers at Your Dealership (+ Free Step-By-Step Guide)

Would you like a 98% open rate on your marketing messages? You can if the message is sent via text. Text messaging has become a table-stakes feature offered by many businesses out there. But many dealership businesses are still lagging behind when it comes to text messaging. If you aren’t using text messaging to communicate with customers, you could be missing out on some big opportunities to deliver better customer […]

03 Jul
How to Create a High-Performance Dealership
Create a High Performance Dealership

For those of you who don’t know, industry expert Bob Clements did a fun yet informative presentation during our 2019 User Group. One of the questions he asks very early on in the presentation is: “Why are you in business as a dealership?” While the audience provided several different answers, they all agreed on the real answer once Bob Clements put it forward: money. At the end of the day, […]

25 May
How to Run a Successful Dealership in Post-COVID-19 America
Successful Dealership in Post-COVID-19 America

Navigating post-COVID-19 America will be a difficult task for many businesses. Though many states are opening, we won’t be going back to “normal” any time soon. What’s important to note is that even before COVID-19, it’s been clear that consumer shopping habits have been changing rapidly. According to Mintel, for example, 33% of Americans shop online at least once per week, while 69% shop online at least monthly. Remote shopping […]

13 Apr
5 Essential Trends & Tips That Will Help OPE Dealers Survive COVID-19
OPE Dealers Survive COVID-19

As COVID-19 continues to spread across the US, more and more retail businesses shutter. In March alone, the US retail sector shed 46,000 jobs as a direct result of these shutdowns, according to S&P Global Market Intelligence. Though most of the shuttered businesses are deemed “non-essential” – such as furniture and clothing stores – the OPE market is not entirely immune to this downturn, despite being dubbed “essential” in many […]