About:
Tim Berman is a highly accomplished professional in the outdoor power equipment (OPE) industry, specializing in product management and user experience design. He played a key role in developing the digital strategy for Big Red's Equipment Sales in Granbury, Texas, where he held various roles as a sales manager and parts and service manager before joining Ideal as an Initiative Manager. Tim's notable accomplishments include his involvement in developing TargetCRM, a widely used text messaging, marketing, and CRM solution for OPE dealerships across North America.
He is recognized for his advocacy for dealers and his commitment to making their work and lives easier. He is a regular and sought-after speaker in the OPE space, having previously spoken at the OPE Business Dealer Forum, Ideal's User Conference, OPPAA, and Equip Expo, where he recently shared insights on the future of dealerships. Tim's core values of respect, integrity, and doing the right thing drive his motivation to deliver exceptional results. In his leisure time, he indulges in songwriting and landscaping.