Running a dealership means juggling everything from parts and service to sales and customer relationships — and for Brandon Wester at Magee Outdoor Power, that used to mean constant stress and manual workarounds.
We sat down with Brandon to hear how switching to IDEAL and TargetCRM helped transform their operation.
The results: Fewer lost sales, over 1,000 Google reviews, smoother off-season revenue, and a business that finally runs on their terms.
Clearer Reports
Once the team at Magee Outdoor Power switched to IDEAL, the improvements were immediate — especially in parts ordering and reporting visibility.
“From the parts ordering side, getting the human element out of it to where it’s all automated has been the biggest game changer of all for me.”
Brandon can now see exactly what’s trending, what’s going obsolete, and what needs to be reordered.
“Our lost sales are almost zero. Being able to come in here in the morning, run a report on what I need to order, it’s all right there across all manufacturers.”
TargetCRM: Turning Happy Customers Into Public Proof
Another major shift came with the introduction of TargetCRM. While IDEAL helped optimize internal operations, TargetCRM made it easy to amplify happy customer experiences.
“In the three years, we’ve saved over 1,000 reviews now. We had around 80 before we started.”
Driving Revenue in the Off-Season
TargetCRM has also become a key tool for generating revenue during slower months. By using it to send timely, relevant messages to their customer base, Brandon’s team keeps the service department busy, even in winter.
“We’ve used it to remind people of the service intervals. We’ve used it to push service promotions to customers who have bought equipment from us during the winter. That’s generated a lot of revenue during our off months.”
Smoother in the Shop
Beyond the processes IDEAL has improved, it has also given Brandon something even more valuable: peace of mind.
“It’s taken a lot of stress off of me. It’s made me much more effective in managing the business instead of the business managing me. I feel like we’re much more proactive now instead of just being in a reactive posture all the time.”
IDEAL and Target CRM has transformed the business, to the degree that Brandon can’t imagine a time before it.
“There’s no way I can go back and do it without a system like IDEAL now. No way.”
