17 Sep
7 Tips for Managing Dealer Supply Chain Disruptions Using Technology

Since the pandemic slowed down supply chains, manufacturers and dealers alike have been in a bind. Supply chain disruptions don’t seem to be fixing themselves any time soon. According to a Cervus Equipment report, total inventory in March 2021 decreased by $70 million from March 2020. What’s more, in an Ideal survey of dealers across North America, 56% of respondents said they expect supply chain disruptions to be one of […]

02 Jun
Reputation Management: How to Get More Dealership Reviews to Stand Out Online
Ideal Dealership Reviews

Now, more than ever, it’s important for your dealership to stand out online. That’s why, in this first part of my Customer Experience series, I’m going to talk about standing out online—why it’s important and some levers you can pull. I’m also going to talk about ways that you can take advantage of some tools that are available out there, and many of them free, to stand out. Whether you […]

27 Apr
3 Ways to Use Text Message Marketing to Win Repeat Customers at Your Dealership (+ Free Step-By-Step Guide)

Would you like a 98% open rate on your marketing messages? You can if the message is sent via text. Text messaging has become a table-stakes feature offered by many businesses out there. But many dealership businesses are still lagging behind when it comes to text messaging. If you aren’t using text messaging to communicate with customers, you could be missing out on some big opportunities to deliver better customer […]

03 Jul
How to Create a High-Performance Dealership
Create a High Performance Dealership

For those of you who don’t know, industry expert Bob Clements did a fun yet informative presentation during our 2019 User Group. One of the questions he asks very early on in the presentation is: “Why are you in business as a dealership?” While the audience provided several different answers, they all agreed on the real answer once Bob Clements put it forward: money. At the end of the day, […]

25 May
How to Run a Successful Dealership in Post-COVID-19 America
Successful Dealership in Post-COVID-19 America

Navigating post-COVID-19 America will be a difficult task for many businesses. Though many states are opening, we won’t be going back to “normal” any time soon. What’s important to note is that even before COVID-19, it’s been clear that consumer shopping habits have been changing rapidly. According to Mintel, for example, 33% of Americans shop online at least once per week, while 69% shop online at least monthly. Remote shopping […]

13 Apr
5 Essential Trends & Tips That Will Help OPE Dealers Survive COVID-19
OPE Dealers Survive COVID-19

As COVID-19 continues to spread across the US, more and more retail businesses shutter. In March alone, the US retail sector shed 46,000 jobs as a direct result of these shutdowns, according to S&P Global Market Intelligence. Though most of the shuttered businesses are deemed “non-essential” – such as furniture and clothing stores – the OPE market is not entirely immune to this downturn, despite being dubbed “essential” in many […]

02 Dec
Why Your Hiring Process Doesn’t Work (and How to Fix It)
Resized featured hiring process article

When you were a kid, what did you want to do when you grew up? Would it be “working with cool machines”? While there are a lot of children who dream of doing what dealers do every day, there are likely very few kids who want to engage in an effective “hiring process.” But a good hiring process leads to a great work environment and increases employee retention, making you […]

30 Oct
5 Key Ways to Motivate Your Parts Salespeople
Featured Motivate Salespeople

One of the most important jobs of a parts manager or dealership owner is keeping the team motivated. “People often say that motivation doesn’t last,” said Zig Ziglar famously. “Well, neither does bathing – that’s why we recommend it daily.” Motivation is best practiced regularly with our sales teams, using both an energetic mindset, and a process that sets them up for success. The tips below will give you ideas […]

08 Aug
A Detailed Look into Key Service Department Positions
Featured Service Department Positions

Dunlop Lawn and Garden in Dubois, PA, delivers tractors between the hours of 6 am and 6 pm, going above and beyond what their local big-box store would ever do. This forward-thinking business, which grew six times its size in 10 years, is an example of a trend among dealers today, who are differentiating themselves based on service. And a great service department depends on having the right people in […]

27 May
5 Ways to Achieve a Good Work-Life Balance as a Business Owner
Work-life Balance Featured

A dealership business never sleeps, so creating work-life balance for owners is not easy. While others are attending their kids’ soccer games, a dealership owner is at work. According to recent research, when retailers are asked what they wish was easier in their business, 63% say “balancing work and home life.” But – entrepreneurs, including those in OPE, Agriculture and Powersports, have their family and their employees relying on them. […]