06 Jul
What Is Your Dealership Saying to Your Customer?

When was the last time you spent time analyzing how the outside and inside of your store looks? Many dealers spend a great deal of time on this. Many more, however, don’t give it a second thought.  But if you want to make a positive first impression to your customers and keep them coming back, then you’ve got to realize that how your store looks says a lot about who […]

28 Jun
Are You Making These 3 Marketing Mistakes In Your Dealership?

Most OPE dealers know they need to be marketing themselves in some way. But, many owners rarely spend the time to learn how to market their store effectively. As a result, they end up wasting precious marketing dollars, and losing potential business. All because they’re making simple mistakes that can easily be fixed. So, are you making these common marketing mistakes in your dealership? Mistake #1: No Strategy Do you […]

21 Jun
How to Get the Best From Your Employees

There’s no doubt that today’s customers expect excellent service. And if you’re going to compete with large chains like Home Depot or Lowe’s, then your services needs to go above and beyond the call of duty. Unfortunately, it can be hard to get your team on the same page. To them, working at your dealership might just be a job. So how can you motivate your team so that your […]

07 Jun
The Power of Small

Common Mistakes That Cause Your Dealership to Lose Customers As an owner, it’s all too easy for you to become blind to the small details of your dealership. After all, you’re there every day. And when you’re there, you’re busy. You can’t go over everything with a fine toothed comb on a daily basis, right? Well, no. But it’s helpful to take a step back every few weeks and look […]

01 Jun
Easy Strategies to Get Customers in Your Door

As the owner of a dealership, whether it’s large or small, it’s easy to get tied up in the day-to-day workings of your business and forget to step back and look at your larger purpose: that is, providing amazing service to your customers. But first you have to get them in the door. Let’s take a look at some tips you can use to make your customers happy and set […]

24 May
How to Impress Your Customers…On the Phone

Most OPE dealerships today have plenty of competition. And, it’s all too easy for customers to drive to a big box store and get a discount that many dealers can’t match. But, dealerships can win these customers back by providing excellent, personal service to everyone who walks through their door. Providing excellent service benefits everyone. Your customers feel truly special when you treat them with attention and respect. You and […]

17 May
2 Strategies For Improving Profits In Your Service Department

Every dealership wants to be profitable. But if there’s a weak area for most owners, it’s going to be the service department. Between managing techs, managing parts, and overseeing billing, there are plenty of places costs can spiral out of control and opportunities for increasing profit margins can get overlooked. The good news is that there are plenty of ways you can ensure efficiency and stay on top of your […]

03 May
How To Earn More Money In Your Parts Department

Every owner knows that managing parts can be an incredible headache. You can have literally thousands of parts stocked, but if they’re the wrong ones then they’re not going to move. And then you’re left with a ton of cash tied up in something that’s just sitting on the shelf. The good news here is that there are several strategies you can use to make sure that your parts department […]

08 Apr
What Does A Dealer In the Outdoor Power Equipment Industry Expect?

Ideal Computer Systems sat down with Rod Schutzman for an eye-opening interview with a successful OPE dealer that gives insight into what manufacturer reps’ clients really think of them- and why. Rod is the owner and general manager of Midway Outdoor Equipment in Hiawatha, Iowa. He has been in this industry basically all my life, but has been involved with managing his business since about 1986. Ideal: What upcoming changes […]

08 Apr
Question of the month: As a manufacturer or distributor rep what is your biggest obstacle to professional success?

In order to get a feel for the issues that OPE Reps face, Ideal posed the following question: “As a manufacturer or distributor rep what is your biggest obstacle to professional success”? The responses demonstrated a wide range of concerns … “The lack of a one stop shop, a complete knowledge bank for industry information like parts look-ups.” “The apprehension that dealers have in the economy.  People fixed a lot of […]