23 Feb
Two Unique Strategies for Increasing Sales

In this economy dealers are scrambling for ways to increase sales so they donโ€™t have to close their doors. Here are two strategies for doing just that! Strategy 1: Turn Employees into Owners Itโ€™s the question every dealer wants an answer to: โ€œHow can I get my employees to do what I want them to do, and keep them motivated to work hard?โ€ Unfortunately, weโ€™re all out of magic wands. […]

15 Feb
How to Compete with the Big Box Stores

Unless youโ€™re in a remote rural area, then your dealership is probably competing with a big box store like Loweโ€™s or Home Depot. The stores are everywhere and many dealers are wondering, especially in this recession, how they can compete with these discounting giants and still stay in business. Well, the bad news is that you probably canโ€™t compete with the big box stores, at least on price. They simply […]

09 Feb
Earn More By Creating a Positive Atmosphere In Your Dealership

Photo ยฉ by lumaxart Thereโ€™s no doubt that OPE dealers have it rough when it comes to their customer base. Think about your average customer for a minute. Heโ€™s been out mowing grass, which he doesnโ€™t like to do, when suddenly his mower breaks. Now heโ€™s irritated because heโ€™s got to stop what heโ€™s doing to head up to your shop to see if youโ€™ve got the part he needs […]

03 Feb
Saving Money with Strategic Inventory Management

Any outdoor power equipment dealer knows that when it comes to making a profit, inventory management is vital. And in a down economy it becomes even more important. By strategically managing your inventory, however, you can make a big difference in your bottom line. During the slow time of year, your parts inventory should only be 20% of what your inventory was at peak of the season. For instance, if […]

15 Jan
How to Do Research the Fast and Easy Way

โ€œThe more information you have, the more creative you can beโ€… โ€œThereโ€™s no such thing as too much information. It leads to more ideas, more relevant ideas, more selling concepts, and a more persuasive selling messageโ€… โ€œYou mustโ€” repeat, mustโ€”use research to stay ahead of the curveโ€… โ€œFor research to be outstanding, itโ€™s got to be usable. And not just to the research people, but the entire companyโ€… โ€œItโ€™s time […]

17 Dec
How to Boost the Profitability of Your Parts Department

Is your parts department as profitable as it can be? Or is profitability only a secondary consideration? For many Powersports dealers, their primary objective is to have in stock, for immediate delivery, just about every part a customer is ever likely to ask forโ€”even if itโ€™s only suitable for equipment thatโ€™s decades old and obsolete. So their dealer parts list software is loaded with parts that very few or no […]

07 Dec
Ideal now has F & I!

Youโ€™ve asked for it and now itโ€™s here! After months of development and research, Ideal Computer Systems is pleased to announce the release of its NEW and fully-integrated F & I (Finance & Insurance) module in Ideal for Windows! With Idealโ€™s new F & I package, youโ€™ll be able to: Increase unit sales by an average of 10-15% with all the in-house options you can provide and work into a […]

20 Nov
5 Ways To Increase Sales With Your Dealer Management Software

With the economy on shaky ground rounding out 2009, every business owner across the country is trying to do two things right now: increase sales and decrease expenses. Those two are pretty much the keystones for staying afloat in a downturn.ย  But, how do you do it? It can be tempting to hire a business coach or productivity expert to help you figure it out, but you really donโ€™t need […]

18 Nov
How to Sell More to Your Current Customers

Sure, itโ€™s vitally important to constantly attract new customersโ€”before your competitors do. But donโ€™t ignore your current customers or take them for granted. Itโ€™s far easier and less expensive to sell more items, more often, to people who know you, than to attract and sell even once to strangers. And when you make use of some of the features of dealer management software, the process of getting repeat sales can […]

18 Nov
4 Free Ways To Advertise and Grow Your Business

Although the economy is slowly struggling back to its feet, there are plenty of businesses that are still hurting pretty bad. Which means that finding money for advertising might be out of reach for many business owners right now. The old adage holds true, however: itโ€™s when times are tough that you really need to advertise. But, thatโ€™s exactly when you donโ€™t have the money to do it. So, what […]