Located in Summerville, South Carolina, Driggers Small Engine has proudly served the Lowcountry for over 30 years. As a full-service dealership with brands such as Exmark Stihl, Kress, etc., they are known for their expert repairs, competitive pricing, due-diligent customer support, and deep local roots. Their team helps everyone from homeowners to commercial landscapers find and maintain the right equipment, backed by trusted brands and a commitment to quality.
We sat down with Chad Henderson, General Manager, to hear how Driggers is using TargetCRM to improve team efficiency, enhance customer communication, and boost their online presence.
Saving Time Daily with TargetCRM Messaging
When it comes to streamlining communication, TargetCRM has made a noticeable impact for Diggers, especially for the service and parts’ teams.
“Our service writer uses it all the time. Letting customers know a job is ready, answering questions, updating costs—it saves her a ton of time.”
The parts department also uses messaging to notify customers when orders arrive, cutting down on back-and-forth phone calls and voicemails. In a world where fewer people answer unknown numbers, that speed and convenience go a long way.
“It’s drastically improved efficiency, especially for parts and service. I don’t even know how to put a number on how much time we’re saving.”
From 235 Reviews to 695+: Real Results with TargetCRM
Before implementing TargetCRM’s Feedback & Review system, Driggers had 235 Google reviews and a 4.3 rating. Since launching the tool, those numbers have skyrocketed.
“Now we’re at 696 reviews and a 4.7 rating, and that’s in just about a year and a half.”
The key difference? Customers can share their experience directly, either as internal feedback or as a public review. If issues do come in, the team has a chance to handle them privately before they reach Google.
“A lot of people who might have left a bad review now just reply to the survey instead. We can follow up—or not—but at least it gives us that buffer.”
For Chad as a manager, it’s also a tool for internal accountability:
“We had a counter person getting consistent negative feedback about attitude. It kept happening, so we made a change. That feedback helped us make the right call.”
Efficiency That Adds Up Every Day
Whether it’s automating parts notifications, reducing missed calls, or eliminating wasted voicemails, TargetCRM is giving the Driggers team time back in their day—where it counts most.
“I can’t even tell you how much time we’re saving not making phone calls all day. A text gets the job done faster, and customers actually respond.”
Chad sees it as more than a convenience, it’s a requirement in today’s dealership environment:
“With everything tied into IDEAL, you can respond faster, follow up smarter, and spot issues before they become big problems.”
