When Kevin Honeycutt purchased Grass Pro Outdoors, an outdoor power equipment dealership, he inherited a business that was running entirely on paper.
“The previous owner was using triple carbon copy handwritten invoices and stacks of paper,” Kevin recalled. “There was absolutely nothing in a computer system, period.”
For a new owner eager to modernize operations, it was clear that the business needed a dealership management system (DMS) to create a customer database, manage inventory, and keep records organized. After evaluating his options, Kevin implemented IDEAL, and the business quickly transformed.
“We did a full inventory of the store and put everything in the system. Once IDEAL was up and running, it was a huge step forward.”
A System That Keeps Everything Organized
For Kevin, IDEAL’s biggest strength is how easy it is to use and how much time it saves his team, a key component of running an efficient and successful business:
“It’s very organized and user-friendly. The processes just make sense, and it doesn’t take a lot of clicking around to get things done.”
One example Kevin points to is inventory management:
“Moving inventory from one location to another is just simple. You punch in part numbers and quantities, choose the locations, and it’s done. You can even build long lists of items and process them all at once. It saves us a lot of time on everyday tasks.”
Reliable Support
In addition to the software itself, Kevin appreciates how responsive IDEAL’s support team is. The team has been very quick to respond to any inquiries:
“The support chat is great. If we need help, we can get it almost immediately. It gives us peace of mind knowing we’re not going to be stuck waiting for answers.”
Simplified Payments with TargetPay
Another major time-saver for Grass Pro Outdoors has been TargetPay, a key component to improve his and the customer experience as well:
“TargetPay is awesome. It eliminates so many possibilities for error and reduces paperwork. We can store customers’ cards on file for our commercial accounts, which is convenient for them and for us.”
Refunds, in particular, are now quick and easy:
“With TargetPay, we just find the invoice in IDEAL, tell it we’re returning the item, and it goes right back on the card. It’s super simple. Our customers love it.”
The terminals themselves also make for a smoother checkout experience:
“The screens are big and the instructions are super clear. We have customers of all ages, and even those who aren’t tech-savvy can figure it out without us having to walk around the counter to help them. It just works.
A System That Makes Day-to-Day Operations Easier
For Kevin and his team at Grass Pro Outdoors, IDEAL and TargetPay have made a tangible difference in how the dealership runs every day.
“IDEAL is organized, user-friendly, and it simplifies so many processes for us. From moving inventory to taking payments, everything is faster and easier. It helps us stay focused on taking care of our customers instead of spending time on extra steps behind the counter.”
