Ideal’s TargetCRM Takes Home a Nifty50 Award Presented by Powersports Business

Cedar Rapids, Iowa, February 14, 2023 – Ideal Computer Systems, a leading industry-specific dealership software vendor in North America, is honored to announce that TargetCRM is the recipient of the 2023 Nifty50 Award presented by the editors of Powersports Business.

This award recognizes innovative products and services that help powersports dealers boost profitability, and TargetCRM is a standout in the Technology & Services category.

TargetCRM is a cutting-edge sales and marketing platform designed to help dealers build long-lasting relationships with customers by streamlining communication between dealerships and customers. The platform was launched in October 2020, enabling dealers to send targeted promotions to customers via text or email, survey customers to gauge their satisfaction, and request online reviews.

Since then, the platform has evolved its functionality to help dealers in other aspects, including:

  • Target Deals: a lead management tool to assist dealers with their sales pipeline, easily schedule follow-ups, view a timeline of open deals, and more
  • Text-to-pay convenience: enabling customers to make payments from their mobile devices using a credit card or online banking
  • Video calling: salespeople can send customers a link via text to video call so customers can receive a more in-depth walkthrough of the product

“I sent out a mass survey on everything we’ve sold and everything we’ve serviced in the last year. Literally overnight, we got like a 30% increase in online reviews, and almost all of them five-star. It really boosted our ratings. I think we were at like 4.7 with 40 reviews or 50 reviews, and now we’re at 4.8 with 71 reviews.” – Michael Melton, Owner, Power Haus Equipment

“We use texts for a lot of different things. We use it for work orders, for sales orders, for notifying customers their parts are here. It’s automatic. We punch a button and we’re done with it. We’re not having to pick up the phone and call them, hoping they answer or leave them a message.” Cody Armstrong, Co-Owner, ATS Outdoors

The award is a testament to Ideal’s commitment to delivering the best dealership management solutions available on the market and continuing to pave the way for new and exciting dealership technology.


About Ideal Computer Systems

Many dealers struggle with having to use multiple systems to run their dealership, often leading to duplicate data and other inefficiencies. Ideal gives dealers all the tools they need to manage each aspect of their business in one, easy-to-use software – backed up by 30+ years of industry experience.

With all-in-one software, dealers can automate processes, monitor all departments of their dealership, and have peace of mind. To learn more about Ideal, visit

Written by Cristina Baciu

Content Marketing Writer, Ideal Computer Systems

Fact Checked by Kaitlin Jewer

Marketing Manager

Ideal Computer Systems is committed to the integrity of our editorial standards. We are dedicated to providing our readers with accurate and reliable information that they can trust to make informed decisions.

Update on July 11, 2023 | 3 minute read
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  • APA: Baciu, C. (2023). Ideal’s TargetCRM Takes Home a Nifty50 Award Presented by Powersports Business
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