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Cedar Rapids, Iowa, February 16, 2021 — Ideal Computer Systems, a leading industry-specific dealership software vendor in North America, is excited to announce that their TargetCRM has been selected as a semi-finalist for the 2021 Powersports Business Nifty 50 Award. TargetCRM is an automated sales and marketing platform designed to help dealers turn their one-time customers into repeat buyers, all year-round.

Using TargetCRM makes it easy for dealers to:

  • TargetCRMAutomatically survey their customers after every sale and repair to measure customer loyalty and satisfaction by department, at each location.
  • Refer happy customers to Google and Facebook, where they can leave positive reviews, to help your dealership stand out from the competition online.
  • Connect with happy customers via targeted text and email promotions, using data like distance, purchase history, category, and more.
  • Engage customers via text messaging, eliminating phone tag and reducing voicemails by at least 80%, and ensuring the messages they receive are relevant.


“We love TargetCRM,” says Brandon Crawford from ATS Outdoors. “Thanks to it, we now have a ton of positive reviews online. Almost 30 of them, I think. We all want good reviews, but occasionally you’re going to get a bad one. What TargetCRM does is that it takes that bad review and notifies you immediately of the dissatisfied customer, so you can go and fix the problem. It’s an opportunity to turn bad reviews into positive ones.”

“TargetCRM is the industry’s first fully-integrated sales and marketing platform. It improves the customer experience in every department by leveraging the wealth of customer data in your DMS and the speed of text messaging,” says Tim Berman, Innovation Manager at Ideal Computer Systems. “With TargetCRM, our goal is to help dealers reduce transaction times, gain repeat customers, get tons of 5-star Google reviews, and improve the shop backlog.”

Along with TargetCRM, Ideal has recently launched another two other innovative products:

  • Dealer Insight Report & Trends (DIRT), which allows dealers to receive a monthly report directly from their Ideal dealership management system containing over 74 vital metrics to monitor the health of their business.
  • Parts Locator, which enables dealers to look up the parts they need at nearby dealerships with ease.

Ideal Computer Systems are honored to be included amongst the semi-finalists and will continue to work hard to provide one of the best dealership management solutions on the market.

About Ideal Computer Systems

Many dealers struggle with having to use multiple systems to run their dealership, often leading to duplicate data and other inefficiencies. Ideal gives dealers all the tools they need to manage each aspect of their business in one, easy-to-use software – backed up by 30+ years of industry experience.

With all-in-one software, dealers can automate processes, monitor all departments of their dealership, and have peace of mind. To learn more about Ideal, visit